Exclusive video moment
A moment from the Win Room
Chris Essex · Exclusive featured moment
Ever spent months chasing a deal that was never going to close?
Some of the most painful sales losses aren't the deals you lose to a competitor. They're the opportunities that simply go silent.
Chris explains why understanding who's really making the decision, and whether the business is genuinely in a position to buy, can save an enormous amount of wasted time and effort.



